From social media marketing to website design, almost all forms of digital marketing can be improved by creatively using photographs. While the importance of photos may seem obvious, there are many different ways to use photos in your marketing. Here are just a few different ways to snap up more sales by using the power of photography.
Grab attention
If you want to grab people’s attention while scrolling on social media, make sure to use images in your posts. The brain processes images 60,000 times faster than it does text. Photos containing unusual imagery and varied color palettes tend to be most effective at grabbing attention. Avoid using generic stock photos as these can be easier to ignore – pay for unique stock photos or take your own original photos. Tools like generative AI can also be used to create unique images that look like photos, but be wary that obvious use of AI may put some consumers off.
Boost engagement
Photos don’t just turn heads, but can also improve engagement. Studies have shown that posts containing images on Facebook are twice as likely to get engagements than text-only posts (interestingly, Instagram images containing human faces get 38% more likes). However, it’s not just social media where photos can boost engagement – photos can be used to break up large masses of text on webpages and blog posts to make the text more approachable. They can also be used in emails to get people to engage with the text rather than skipping over them.
Build trust
You can also use photos to build trust in your company. Few people are likely to buy a product without seeing a photo of it – providing multiple high-quality photos from different angles is a great way to increase sales. Service-based companies can also use photos of staff members and office photos on their website to appear more transparent and humanize their brand. Meanwhile, photos of projects and events can show proof of your quality of work and experience. Hire professional photographers to take snaps of events – sites like Event Photography serve as a great place to book trusted event photographers.
Communicate your ethos
Photos can also be used to communicate your brand message without having to use words. You can use diverse models to promote inclusiveness or use images of nature to promote eco-friendliness. Consider embedding photos at the top of emails and webpages to tell a story and capture the tone of the content that follows. Certain photos may be particularly effective at invoking a certain emotion – facial expressions are particularly good at communicating feelings that may be relatable to your audience.
Sell a lifestyle
Another great way in which you can use photographs is to sell a lifestyle. Accompanying an online ad for a product with luxurious imagery of yachts, champagne and jewelry can let consumers know that a product is premium – and can sell the dream that if they buy that product, they may be closer to achieving a luxurious lifestyle. Consider organizing photoshoots with models that resemble your audience and use props and backdrops that resemble a lifestyle that they are eager to obtain.
