Platforms that connect businesses with the ideal software and service providers have been on the rise over the past few years. The popularity can be attributed primarily to the benefits they offer businesses, including access to specialized expertise at pocket-friendly prices. Their primary focus is facilitating partnerships that provide exponential value to the companies and the software or service providers.
Like any other business, platforms connecting businesses with software and service partners also need proper marketing to maintain relevance in today’s competitive market. Unfortunately, it can be challenging to effectively advertise such a platform’s services because of various factors, including the complexity of the value proposition and the relatively lower awareness of the concept among businesses.
In this article, we will discuss a few strategies for marketing such platforms to help you overcome the challenges mentioned above, among others.
Top 5 Marketing Strategies for Platforms Connecting Businesses to Ideal Software and Service Partners
Utilize Event Marketing Opportunities
Are there any upcoming trade shows you would be attending as an exhibitor? Promoting the platform at such events is a great way to increase awareness and generate leads for the platform. You will get an opportunity to meet both customers and competitors, which gives you a better understanding of the services and trends forging the future of your industry.
There are a few ways to market your platform on these trade shows, including brochures and business cards. However, one of the most effective ways to reach a more significant number of attendees is using modular exhibition stands. These stands have eye-catching graphics with clear branding, which helps attract visitors to your space. You will also have basic amenities, including lighting, carpeting, and even furniture, to create a professional and comfortable environment for the visitors.
Influencer Marketing
Besides event marketing opportunities, you might want to enlist the help of influencers in your marketing campaign. But what is influencer marketing?
Influencer marketing is a popular strategy that involves collaborating with individuals with a substantial following on social media platforms (influencers) to promote your services and products. It is a perfect marketing strategy for your platform because it enables you to reach a broad, potentially untapped audience that your competitors may not have come across yet. That will not only increase brand awareness but also establish you as a leader in your industry.
Influencer marketing indeed has a huge potential for success. However, not every influencer is perfect for your business. For instance, an influencer who gained a following for beauty-related services might not be ideal for promoting a tech company. So, strive to understand what the individual offers you in terms of reach and cost before partnering with them.
Build a Strong Online Presence
In addition to influencer marketing, it is essential to build a strong online presence so that potential customers have a platform where they can check out the services you offer. A well-crafted online presence enables you to build trust and establish a reputation as a leader in your industry.
Building a strong online presence involves various strategic steps, including:
- Creating a website
- Listing your services on online marketplaces
- Opening social media accounts
- Incorporating customer testimonials
A website is an absolute must-have in the modern business environment. It is a place where you define your business and showcase what you have on offer. You should also include a platform where your customers can leave reviews. About 95% of customers today read reviews before purchasing any product or service. Leverage this statistic to build your reputation.
Hire a Digital Marketing Agency
Creating effective marketing strategies for your platform while running the business can be a big ask, especially if you are new to the industry. If that is the case, then why not consider hiring professionals to take some of the pressure off your back? Digital marketing solutions make the work a lot easier for you at a pocket-friendly price as well. Here are a few reasons why you should enroll their help to market your platform:
Digital marketing agencies are cost-effective. They offer you access to a team of professionals who handle all your marketing needs, eliminating the whole recruiting process. In addition, you will not have to incur the costs of purchasing essential tools needed for the marketing process.
Effectiveness – digital marketing agencies are always ahead of all trends and changes in the industry. It is their business to monitor the market to understand the changes that could affect consumers’ preferences, among other things. That puts them in a better position to create more effective marketing strategies for your platform.
Monitor and Measure Success
Regardless of the marketing strategies you choose to promote your platform, it is essential to monitor and measure success. That enables you to track how effective your campaign is and identify areas that might need improvements.
To effectively monitor and measure success, start by setting goals. Next, track progress and use the data from your assessment to improve the strategies. Remember, marketing is a continuous business operation and may need regular improvements to adapt to the evolving market landscape.
Conclusion
Effectively marketing your platform to connect businesses with ideal software and service partners is the key to remaining relevant in today’s competitive market. Unfortunately, there are plenty of challenges you might encounter on your journey to marketing success. Consider the strategies above to bolster your chances of establishing yourself as a leader in facilitating partnerships between business and prospective software and service providers.
