Throwing or attending a conference event can be a game-changer for your business. It’s a core part of how businesses share ideas and connect with their audiences. So, recording your conference seems like the logical continuation, ensuring your events last for longer.
With a professional AV for conferences, you can capture high-quality audio and video that continues to work for your business long after the last session wraps up.
Whether your goal is to reach more leads, to boost your marketing strategy, or to build long-term visibility for your brand, having a polished recording creates new opportunities. More often than not, these are opportunities you couldn’t unlock any other way. Here are 5 reasons why you want to capture your next conference on camera.
#1. Livestream to Reach More People
Not everyone can attend your conference in person. There are many limitations, such as travel costs, scheduling conflicts, and geography, that prevent people from joining onsite. So, having a professional AV setup for livestreaming (and recording) gives those who couldn’t come a front-row seat to your event. It instantly makes your conference more inclusive.
#2. Boost Your Content Marketing
A conference recording is a gold mine for long-term content creation. You can transform it into a wide range of marketing assets:
- Blog posts
- Panel discussions can become podcast episodes
- Series of short video clips for social media
- Behind-the-scenes moments
- Selected quotes
- Pulling highlights
- Etc.
Ultimately, a recording makes it easier to repurpose your content in ways that keep your audience engaged. You can create a consistent stream of valuable material without needing to start from scratch. It’s ideal for content marketing.
#3. Boost SEO Rankings
When you upload your conference recording(s) to YouTube, you can instantly improve search visibility. YouTube is owned by Google, so videos posted there tend to appear in search results. This will give your event content a strong chance of being discovered by new audiences.
Naturally, you need to prepare your YouTube captions and content with SEO in mind, such as clear titles, keyword-rich descriptions, accurate captions, and so on, to help the search engine understand and rank your content. Over time, this can help your SEO performance dramatically.
#4. Establish Your Business as An Expert
You can share your video with your relevant network. This can be with partners through your newsletters or with connections directly on LinkedIn. You can even create a PR to discuss the conference, encouraging readers to find the recording.
The idea is that the more you share, the more you establish your business as an expert in its field. This can open doors to future investment opportunities, bring new clients, etc.
#5. Improve Your Presentation Skills
The recording can also become a tool for personal development. It provides you with video evidence of how you interact with your audience and how you convey information. This can be the ideal material to improve your public speaking skills and grow as a presenter in the long term.
The bottom line: Recording your conference event is far from being a case of business vanity. It can truly be part of a long-term strategy that drives your business forward. The next question is: When are you scheduling your first recording?
