Traditional ads are still the most popular form of video marketing, however there are many other ways to use video content to promote your company. Such videos may not be as heavily sales-y but can still help to build brand awareness and provide customers with essential information, leading to extra sales. Below are 10 examples of alternative forms of video content.
Explainer videos
Explainer videos are typically short videos explaining a technical concept in layman’s terms. They often use animation, but can also incorporate live video. Explainer videos are great for embedding on webpages or sharing on YouTube for educating entry-level consumers.
How-to videos
How-to videos are instructional videos that guide consumers through tasks. They are a means of passing on your expert knowledge, which can help to boost your credibility. Such videos can sometimes take the form of physical demonstrations with voiceovers or screen captures guiding viewers through digital tasks.
Listicle videos
Listicle videos help increase engagement by dividing information into a list of easy-to-digest points. They can include lists of tips or lists of products. Such lists can even be ranked in descending order with the best left until then end.
Video essays
Video essays are informational deep-dives into subjects with the purpose of raising new points and creating conversation. An example might include an architect publishing a video on ‘the beauty of brutalism’ or a social media marketer raising the question ‘is Facebook dying?’. Like other informational videos, they are great opportunities to build trust by sharing expertise.
Product demos
Product demo videos are used to physically demonstrate products to give customers a better idea of how they are used and how effective they are. For example, a pressure washer manufacturer might share a video of their pressure washer in action to prove how good it is at cleaning a patio.
Behind-the-scenes videos
Behind-the-scenes videos can help your business appear more transparent by showing customers a glimpse into the making of your product or guiding customers around your workplace. These could take the form of short-form TikTok videos or long-form YouTube videos.
Event videos
Recording video content of events like seminars and conferences can further help to boost your credibility. These could be live-streams or videos that you edit and share later. Consider hiring specialist videographers such as these corporate video production services by Shootday.
Video testimonials
Video testimonials involve asking customers to share their positive experiences on video. You could interview multiple customers and then create a montage highlighting the best praises to share on your website. Such videos are excellent for building trust.
FAQs videos
Rather than relying on a traditional FAQs page, why not consider publishing a FAQs video on your site? This is a chance to respond to frequently asked questions from customers. Answering these questions can help customers to better understand your company and potentially commit to becoming customers.
User-generated videos
User-generated videos are videos created by other people that could be viewed as promoting your brand. They can include unboxing videos, product review videos or product demonstrations by customers. Consider looking out for these and sharing these on your social media channels.
