{"id":6967,"date":"2023-07-26T09:00:42","date_gmt":"2023-07-26T09:00:42","guid":{"rendered":"https:\/\/www.binfire.com\/blog\/?p=6967"},"modified":"2023-07-26T09:00:42","modified_gmt":"2023-07-26T09:00:42","slug":"digital-marketing-report-moves-strategy-forward","status":"publish","type":"post","link":"https:\/\/www.binfire.com\/blog\/digital-marketing-report-moves-strategy-forward\/","title":{"rendered":"Digital Marketing Report that Moves your Strategy Forward"},"content":{"rendered":"<h1><strong><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">How to Create a Valuable Digital Marketing Report for Your Management\u00a0<\/span><\/strong><\/h1>\n<p><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 14pt;\">A report on digital marketing can help both you and the stakeholders take a retrospective look at the campaigns and overall marketing efforts. Ultimately, it can cover performance gaps and contribute to building highly effective campaigns in a short period. In this article, we\u2019ll cover the basics of digital marketing reports that you and your management will benefit from.\u00a0<\/span><\/p>\n<h2><strong><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">What is digital reporting?<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Digital marketing reporting aims to maintain the performance of your marketing strategy. The best practice is to combine data from the multiple marketing channels you\u2019re using to get insights and present them to your team, stakeholders, or management.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 14pt;\">The reporting should influence further decision-making, as its goal is to analyze campaigns and find areas of improvement. Generally, a digital marketing report contains a campaign summary, marketing analysis, a list of nearest goals, and completed and further actions. It\u2019s a powerful tool usually presented in the form of a document or presentation using\u00a0<a href=\"https:\/\/www.sketchbubble.com\/en\/catalogtags\/creative\/\" target=\"_blank\" rel=\"noopener\">creative\u00a0PowerPoint templates<\/a>\u00a0for additional visual impact, graphically showing insights from the overall campaign.<\/span><\/p>\n<h2><strong><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">What should a digital marketing report include?<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Your managers are not interested in every detail of the report, so you should start by investigating the campaign&#8217;s goal, and then build the report accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 14pt;\">The management is interested in the main results, areas of improvement, and key actions that will optimize ongoing marketing efforts. That\u2019s why the best practice is to include the following data:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b>Activities that you\u2019ve performed and their results.<\/b><span style=\"font-weight: 400;\"> You need to include relevant data that shows where your campaigns are at and how successfully they\u2019re performing. <a href=\"https:\/\/www.slidescarnival.com\/category\/free-templates\/powerpoint-templates\" target=\"_blank\" rel=\"noopener\">Powerpoint templates<\/a> are a good place to start.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b>Interpretation of the results.<\/b><span style=\"font-weight: 400;\"> Once you present the data, it\u2019s time to make sense of it. Briefly show what works well and needs to be repeated and which activities should be adjusted or removed from the strategy.\u00a0<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b>Action steps.<\/b><span style=\"font-weight: 400;\"> Once you\u2019ve analyzed the results, including what you plan to improve with concrete, achievable steps for the nearest future.\u00a0<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Try to show how much money was spent, how many users you could reach, and what the ROI (return on investment) is. This way, you\u2019ll make the report truly valuable for stakeholders without wasting too much time.<\/span><\/p>\n<h2><strong><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Basic Digital Marketing Reports to Use\u00a0<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Marketing includes a wide range of activities that can be implemented on many levels. What to do depends on your goals and the type of business you\u2019re in. We\u2019ve listed the basic digital reporting metrics you should track \u2014 they will help you sustain your strategy and make thoughtful decisions about any changes.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Moreover, understanding your industry&#8217;s unique needs is vital. If you&#8217;re in the plumbing business, for example, aligning with a specialized <a href=\"https:\/\/www.wearetg.com\/industry\/plumbing-marketing-agency\/\" target=\"_blank\" rel=\"noopener\">plumbing marketing agency<\/a> can provide insights that general marketing firms might overlook. They can help decipher industry-specific trends, customer behaviors, and even the nuances in keyword targeting for search engine optimization.\u00a0\u00a0<\/span><\/p>\n<h3><strong><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">SEO marketing report\u00a0<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 14pt;\">An SEO report is a great way to evaluate your website&#8217;s performance and whether your SEO strategy needs to be adjusted. It mostly discloses organic traffic, keyword rankings, new backlinks, technical website health score, and other data \u2014 depending on your goals for the concrete presentation. If you make the report for management, keep it concise and only add key metrics like organic traffic from target locations that will bring clarity and value to decision-makers.\u00a0<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\">If you\u2019re not a fan of spending much time on reporting, drag-and-drop services like the <\/span><a href=\"https:\/\/seranking.com\/seo-reporting-tools.html\"><span style=\"font-weight: 400;\">SEO report builder<\/span><\/a><span style=\"font-weight: 400;\"> by <\/span><i><span style=\"font-weight: 400;\">SE Ranking<\/span><\/i><span style=\"font-weight: 400;\"> can help you. It can be integrated with Google Analytics and Google Search Console, and it\u2019s easy to add the data to the Data Studio. This way, you can generate reports with all the metrics you need on one dashboard and arrange them however you want. In addition, you can simply use a template for various purposes: traffic or rankings overview, website audit, and more. Then, you can download your report and send it, or schedule it for later.<\/span><\/span><\/p>\n<h3><strong><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><a href=\"https:\/\/34.136.207.224\/blog\/wp-content\/uploads\/2023\/01\/Digital-marketing-report-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6968 size-large\" src=\"https:\/\/34.136.207.224\/blog\/wp-content\/uploads\/2023\/01\/Digital-marketing-report-1-1024x363.png\" alt=\"digital marketing report\" width=\"1024\" height=\"363\" srcset=\"https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2023\/01\/Digital-marketing-report-1-1024x363.png 1024w, https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2023\/01\/Digital-marketing-report-1-300x106.png 300w, https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2023\/01\/Digital-marketing-report-1-768x273.png 768w, https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2023\/01\/Digital-marketing-report-1.png 1085w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/span><\/strong><\/h3>\n<h3><strong><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">PPC marketing report<\/span><\/strong><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\">A PPC marketing report shows the results of PPC campaigns and their analysis. While conducting it, concentrate on key metrics that reveal the performance of the campaign. These metrics include CPA (cost per acquisition), click-through rate, <\/span><a href=\"https:\/\/www.bigcommerce.com\/ecommerce-answers\/what-is-roas-calculating-return-on-ad-spend\/\"><span style=\"font-weight: 400;\">ROAS<\/span><\/a><span style=\"font-weight: 400;\">, conversions, and a general traffic overview. Once you analyze those key metrics, you can determine which actions to take to move your campaigns forward.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\">Your management will only be interested in seeing metrics that align with the overall strategy and influence further actions. Being concise and informative will help you to show the real situation around the PPC campaigns \u2014 use <\/span><i><span style=\"font-weight: 400;\">Google Ads<\/span><\/i><span style=\"font-weight: 400;\"> report for this.\u00a0<\/span><\/span><\/p>\n<h3><strong><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Email marketing report\u00a0<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Email marketing remains one of the few effective ways to connect with an existing, mostly loyal audience and let them know about new arrivals, propositions, sales, or any other valuable information. This is why tracking results in the form of marketing reporting can help you grow your conversion rates and target audience more effectively.\u00a0<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\">In the report, you want to include emails that have been sent, the open and click rate, and data that showcases the overall campaign success. The main goal is to understand whether the viewers were interested enough to open and read the content and the results (sales\/signups\/subscriptions) it brought. You can use tools such as <\/span><i><span style=\"font-weight: 400;\">Mailchimp<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">CampaignMonitor<\/span><\/i><span style=\"font-weight: 400;\"> to organize all the data conveniently.<\/span><\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\">To organize and conduct your email marketing campaign, utilizing\u00a0<a href=\"https:\/\/flodesk.com\/blog\/email-list-engagement-best-practices\/\" target=\"_blank\" rel=\"noopener\">email list management best practices<\/a> is a must. These practices make your work more efficient and productive and help your business grow faster.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><a href=\"https:\/\/34.136.207.224\/blog\/wp-content\/uploads\/2023\/01\/Digital-marketing-report-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6970 size-large\" src=\"https:\/\/34.136.207.224\/blog\/wp-content\/uploads\/2023\/01\/Digital-marketing-report-2-1024x559.png\" alt=\"digital marketing report\" width=\"1024\" height=\"559\" srcset=\"https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2023\/01\/Digital-marketing-report-2-1024x559.png 1024w, https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2023\/01\/Digital-marketing-report-2-300x164.png 300w, https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2023\/01\/Digital-marketing-report-2-768x419.png 768w, https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2023\/01\/Digital-marketing-report-2.png 1093w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>https:\/\/us13.admin.mailchimp.com\/analytics\/email-dashboard\/<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><strong><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Social media marketing report\u00a0<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Social media grows in popularity every year. It\u2019s considered to be one of the best ways to connect with the audience in a meaningful way, convey brand values, and make sales. As a single platform combines such a large set of instruments, many specialists spend a large percentage of their budget on social media.\u00a0<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\">When creating a report structure, ensure not to overload it with numbers and statistics. Your goal is to interpret data that will add to the understanding of the performance of social media campaigns. You can use tools such as <\/span><i><span style=\"font-weight: 400;\">Sprout Social<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">Zoho Social<\/span><\/i><span style=\"font-weight: 400;\">: they show reports on engagement in graphs and tables, integrating with your social media profiles.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><a href=\"https:\/\/34.136.207.224\/blog\/wp-content\/uploads\/2023\/01\/Digital-marketing-report-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6971 size-full\" src=\"https:\/\/34.136.207.224\/blog\/wp-content\/uploads\/2023\/01\/Digital-marketing-report-3.png\" alt=\"digital marketing\" width=\"997\" height=\"609\" srcset=\"https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2023\/01\/Digital-marketing-report-3.png 997w, https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2023\/01\/Digital-marketing-report-3-300x183.png 300w, https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2023\/01\/Digital-marketing-report-3-768x469.png 768w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" \/><\/a>https:\/\/sproutsocial.com\/<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 14pt;\">In the report, showcase how many followers you\u2019ve gained and lost, the number of posts you published, and the reach and engagement for each of them, and analyze top-performing posts and make suggestions about the latest content plan. Add everything that works on your page, analyze competitors to find trends, and support your decisions with data.\u00a0<\/span><\/p>\n<h3><strong><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">General marketing report\u00a0<\/span><\/strong><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\">If you want to take a broader look at your marketing effort, you can use a general report to get all the crucial data in one place. Think about the metrics that directly influence your strategy&#8217;s success \u2014 what do you need to include, and what can be left out? It can consist of the total traffic metrics from all of your <\/span><a href=\"https:\/\/blog.coursify.me\/en\/best-marketing-channels\/\"><span style=\"font-weight: 400;\">marketing channels<\/span><\/a><span style=\"font-weight: 400;\"> (sessions, new users, bounce rate, etc.) with conversion rates, results of the current SEO strategy (organic traffic and rankings), PPC campaign metrics (CTR, ROI, impressions), email campaigns performance, and social media channels overview. Make sure to build the report around the goals you\u2019re pursuing and the actions you\u2019re taking. You can divide it by channels, areas of focus, or plans for a broader view.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><i><span style=\"font-weight: 400;\">Google Analytics<\/span><\/i><span style=\"font-weight: 400;\"> can help you create an all-in-one report, combining data from different channels.\u00a0<\/span><\/span><\/p>\n<h2><strong><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Key takeaways\u00a0<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 14pt;\">A digital marketing report can serve you in various ways. First of all, it\u2019s a great source for learning what works in your strategy and what doesn\u2019t. Once you have the data, you can get the most out of it by driving positive changes. Besides, reports can show you what opportunities you are missing. Without constant re-evaluation of your strategy, it\u2019s easy to get into tunnel vision and miss out on other essential things. Think of digital reporting as a tool that helps you achieve better results.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Create a Valuable Digital Marketing Report for Your Management\u00a0 A report on digital marketing can help both you and the stakeholders take a retrospective look at the campaigns&hellip;<\/p>\n","protected":false},"author":4,"featured_media":6974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,47],"tags":[194],"class_list":["post-6967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-management-2","category-project-management-software","tag-digital-marketing-report"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Report that Moves your Strategy Forward - Collaboration Corner<\/title>\n<meta name=\"description\" content=\"Get to know how a digital marketing report can improve your global strategy and what types of marketing reporting exist\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.binfire.com\/blog\/digital-marketing-report-moves-strategy-forward\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Report that Moves your Strategy Forward - 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