{"id":1473,"date":"2016-02-29T16:09:30","date_gmt":"2016-02-29T16:09:30","guid":{"rendered":"https:\/\/blog.binfire.com\/?p=1473"},"modified":"2016-02-29T16:09:30","modified_gmt":"2016-02-29T16:09:30","slug":"project-management-software-is-a-google-trends-conundrum","status":"publish","type":"post","link":"https:\/\/www.binfire.com\/blog\/project-management-software-is-a-google-trends-conundrum\/","title":{"rendered":"Project Management Software is a Google trends conundrum"},"content":{"rendered":"<p><span style=\"font-size: medium;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1479 size-full\" src=\"https:\/\/34.136.207.224\/blog\/wp-content\/uploads\/2016\/02\/Binfire_Blog-creative_Project-management-is-a-google-trend-conundrum-01.png\" alt=\"Binfire_Blog creative_Project management is a google trend conundrum-01\" width=\"1958\" height=\"875\" srcset=\"https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2016\/02\/Binfire_Blog-creative_Project-management-is-a-google-trend-conundrum-01.png 1958w, https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2016\/02\/Binfire_Blog-creative_Project-management-is-a-google-trend-conundrum-01-300x134.png 300w, https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2016\/02\/Binfire_Blog-creative_Project-management-is-a-google-trend-conundrum-01-1024x458.png 1024w, https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2016\/02\/Binfire_Blog-creative_Project-management-is-a-google-trend-conundrum-01-768x343.png 768w, https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2016\/02\/Binfire_Blog-creative_Project-management-is-a-google-trend-conundrum-01-1536x686.png 1536w\" sizes=\"auto, (max-width: 1958px) 100vw, 1958px\" \/>Is life busy?<\/span><\/p>\n<p><span style=\"font-size: medium;\">Wrong question, right?<\/span><\/p>\n<p><span style=\"font-size: medium;\">A decade or till about 15 years ago; work, business, emails and project exchanges were only a weekday phenomenon. Most of the team members were usually stationed in a single location as they went about doing their tasks.<\/span><\/p>\n<p><span style=\"font-size: medium;\">Fast forward to 2016.<\/span><\/p>\n<p><span style=\"font-size: medium;\">Business, work, emails and project updates are live and real-time thanks to the omnipresent gadget on our hands &#8211; the Smartphone. I sometimes feel melancholy that they have actually taken over our lives.<\/span><\/p>\n<p><span style=\"font-size: medium;\">Back to the subject.<\/span><\/p>\n<p><span style=\"font-size: medium;\">This digital deluge has made work continuous, literally. Sundays exist; only on the calendar. If you happen to talk to few companies (especially in software), you would know of a few cases where deals have happened on a Sunday weekend.<\/span><\/p>\n<p><span style=\"font-size: medium;\">It has also created \u2018overwhelming\u2019 problems. Given the fast and continuous pace of digital activities and transactions, it is only natural to get overwhelmed, quickly. Thus, hampering productivity &#8211; unable to find the right emails at the right time, missing files, multiple versions of files, access issues and so on. Such productivity irritants, could compromise the success of critical projects running on deadlines. <\/span><\/p>\n<p><span style=\"font-size: medium;\"><span style=\"color: #000000;\">T<\/span>his has, logically, prompted the springing up of new age <a href=\"https:\/\/www.binfire.com\/\" target=\"_blank\" rel=\"noopener\">online project management software<\/a> companies that attempt to keep you at work wherever you are.Software that hit the shelves last decade have also modified themselves to stay current and relevant.<\/span><\/p>\n<p><span style=\"font-size: medium;\">All this should have probably manifested itself in an increasing activity online. Not, if you look at data coming from Google trends.<\/span><\/p>\n<p><span style=\"font-size: medium;\">Let us search for \u201cProject Management Software\u201d on Google trends.<\/span><\/p>\n<p><span style=\"font-size: medium;\">Here is what we see.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1477 size-full\" src=\"https:\/\/34.136.207.224\/blog\/wp-content\/uploads\/2016\/02\/Google2.png\" alt=\"Online Project Management Software\" width=\"862\" height=\"318\" srcset=\"https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2016\/02\/Google2.png 862w, https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2016\/02\/Google2-300x111.png 300w, https:\/\/www.binfire.com\/blog\/wp-content\/uploads\/2016\/02\/Google2-768x283.png 768w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\" \/><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: medium;\">Please note that Google trends provides trends data 2004 onwards only.<\/span><\/p>\n<p><span style=\"font-size: medium;\">Digging deeper and changing the tracking time period to the last 3 years, we see a more stable trendline.<\/span><\/p>\n<p><span style=\"font-size: medium;\">Searching for \u201cProject Management Software\u201d in Google trends from January 2013 to 2016, we see this.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"width: 667px; height: 292px;\" src=\"https:\/\/34.136.207.224\/blog\/wp-content\/uploads\/2016\/02\/Google2.png\" alt=\"Online Project Management Software\" width=\"862\" height=\"318\" \/><\/p>\n<p><span style=\"color: #000000;\">\u00a0<\/span><span style=\"font-size: medium;\">What could explain this 10 year decreasing trend?<\/span><\/p>\n<ul>\n<li>Is it because the start of the last decade saw a build of physical projects like infrastructure, real estate, construction and related sectors? And that seems to have stabilized today.<\/li>\n<li>Or is it because it was still early day at Google in the middle of the last decade? Please note that the Google trend numbers represent search interest relative to the highest point on the chart. It doesn&#8217;t convey absolute search volume. In our case the denominator would stand for the \u2018highest\u2019 google search term.<\/li>\n<li>Or maybe the term is getting replaced with other terms like \u2018team collaboration software\u2019, \u2018online project management software\u2019 or \u2018workflow management software\u2019?<\/li>\n<li>Or are we just reading too much into the trend without giving credence to absolute data points?<\/li>\n<\/ul>\n<p><span style=\"font-size: medium;\">Would you like to find out?<\/span><\/p>\n<p><b><span style=\"font-size: medium;\">Absolute Search volume from Google keyword planner<\/span><\/b><\/p>\n<p><span style=\"font-size: medium;\">Heading to the google keyword planner tool and searching for \u2018project management software\u2019 indicates almost 50,000 monthly searches on an average for the last 24 months.<\/span><\/p>\n<p><span style=\"font-size: medium;\">Too bad, we do not have data before 2014.<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/34.136.207.224\/blog\/wp-content\/uploads\/2016\/02\/Google3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"width: 688px; height: 346px;\" src=\"https:\/\/34.136.207.224\/blog\/wp-content\/uploads\/2016\/02\/Google3.png\" alt=\"Google3\" width=\"768\" height=\"265\" \/><\/a>\u00a0<\/span><\/p>\n<p><span style=\"font-size: medium;\">What is clear though that in the short-term, project management software search term has kept its ground.<\/span><\/p>\n<p><b><span style=\"font-size: medium;\">New Search terms replacing project management software<\/span><\/b><\/p>\n<p><span style=\"font-size: medium;\">Input \u2018team <a href=\"https:\/\/www.binfire.com\/project-collaboration-software\/\" target=\"_blank\" rel=\"noopener\">collaboration software<\/a>\u2019 into Google trends and you will see how this term is just beginning to gain visibility.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a0<a href=\"https:\/\/34.136.207.224\/blog\/wp-content\/uploads\/2016\/02\/Google4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"width: 667px; height: 243px;\" src=\"https:\/\/34.136.207.224\/blog\/wp-content\/uploads\/2016\/02\/Google4.png\" alt=\"Google4\" width=\"853\" height=\"305\" \/><\/a><\/span><\/p>\n<p><span style=\"font-size: medium;\">This increasing trend is noticeable not just for new category search terms, but also for brand keywords like \u2018Binfire\u2019 and other competing project management software products. <\/span><\/p>\n<p><b><span style=\"font-size: medium;\">Google Trends for \u2018Binfire\u2019<\/span><\/b><\/p>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/34.136.207.224\/blog\/wp-content\/uploads\/2016\/02\/Google5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"width: 683px; height: 267px;\" src=\"https:\/\/34.136.207.224\/blog\/wp-content\/uploads\/2016\/02\/Google5.png\" alt=\"Project Management Software\" width=\"856\" height=\"309\" \/><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a0<\/span><span style=\"font-size: medium;\">What is your take?<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a0<\/span><span style=\"font-size: medium;\">Tell us all about it in the comments section.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is life busy? Wrong question, right? A decade or till about 15 years ago; work, business, emails and project exchanges were only a weekday phenomenon. Most of the team members&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,34,76,56,2,47],"tags":[77],"class_list":["post-1473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaboration-2","category-collaborative-project-management","category-online-project-management-software","category-project-collaboration-2","category-project-management-2","category-project-management-software","tag-online-project-management-software-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Project Management Software is a Google trends conundrum - Collaboration Corner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.binfire.com\/blog\/project-management-software-is-a-google-trends-conundrum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Project Management Software is a Google trends conundrum - Collaboration Corner\" \/>\n<meta property=\"og:description\" content=\"Is life busy? Wrong question, right? A decade or till about 15 years ago; work, business, emails and project exchanges were only a weekday phenomenon. 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