When building a successful mobile or web app, there are many different aspects that need to be considered from making sure your app is user-friendly to incorporating branding. In the rush to meet deadlines or make your app unique, some companies and developers can overlook certain critical components. Here are a few of those components that you do not want to overlook.
Loading speed
In an attempt to make your app stand out, you may want to incorporate some flashy features into your application. But be careful of going too far with animations and AI tools – you could end up slowing down your app in the process. Sluggish loading speeds can drive users away in this fast-paced era. This is why an increasing number of apps are embracing a more minimalist approach to UI.
Integration
Designing an app that plays nicely with other apps is also important. For certain apps like financial apps, it could be important to incorporate an open banking API that connects seamlessly with a user’s bank account without any delays or glitches. Prioritize APIs that align with your app’s goals, and use modular designs that make updates easier (this also future-proofs your app against technological evolutions).
Security
Cyber threats are on the rise and are becoming more sophisticated. It is therefore vital that you don’t overlook security – you could have a massive lawsuit on your hands if everyone’s private data becomes compromised. Implement robust encryption, introduce multi-factor authentication and conduct regular vulnerability scans to check for weaknesses.
Monetization
Monetization is important to consider whether your app is your business model (such as a mobile game or personal finance app) or a tool to support your business (such as a food ordering app for a restaurant). There are two main monetization strategies: advertising and in-app purchases. Advertising is a good model for apps in which you want all the features to be free to use from the beginning. In-app purchases can be a good way to make money from your app if you want to create a more premium ad-free experience, but this does mean locking certain features to your everyday user. Of course, it’s also possible to blend the two. However, be careful of getting too greedy – constant adverts combined with a lack of free features will result in no-one wanting to use your app.
Marketing
Marketing an app can often be an afterthought. However, it’s something you need to think about from the beginning – so that you’re able to reserve some of your budget for it and so that you incorporate the right branding decisions. Think about where you will promote your app. If you’re building an app for your restaurant, consider adding QR codes to menus and signs around your establishment, and shout about your app on social media. If you’re building a mobile game, consider producing some playable in-app adverts and invest in some app search optimization (ASO). Consider your audience and promote your app via the platforms that they are likely to use.
